Press Release

Transcend teams up with Disney Pixar to launch an exciting collection of "UP" products

2009/07/16
Transcend recently joined forces with Disney Pixar and its latest animated film "UP," to introduce an exciting collection of "UP" products, including 2GB microSD cards, 4GB SDHC cards and a special UP version of its popular 4GB JetFlash V33 USB flash drive. Transcend's UP products will come preloaded with lots of UP-related bonus content, such as behind-the-scenes video clips, wallpapers, MSN icons, and entertaining Flash games. These new products are only available in Taiwan and now sold at Transcend Stores and other major retailers nationwide. For more information, please visit the Transcend website at http://www.transcend.com.tw/up.

The key idea behind this partnership between Transcend and Disney Pixar is to bring digital entertainment and storage devices together. Disney Pixar specifically chose Transcend as its business partner based on Transcend's reputation for superior quality storage devices. This successful collaboration shows once again Transcend's everlasting devotion to its customers, which has helped secure its place as a trusted leader in the storage and multimedia industry.

Disney Pixar's latest 3D animation film "UP" is not only the USA's highest-grossing animated movie in 2009, but was also the first animated feature film to open Cannes film festival. From the Academy Award®-nominated director Pete Docter ("Monsters, Inc."), Disney Pixar's comedy adventure "UP" invites you on a hilarious journey into a lost world, with the least likely duo on Earth.