Press Release

Transcend introduces products preloaded with Jay Chou's "Capricorn" album

Transcend is pleased to announce that some of its hottest digital products will come preloaded with Jay Chou's new "Capricorn" album that officially launched in Taiwan on December 1. In order to provide more options for its customers, Transcend's T.sonic 320/T.sonic 850 digital music players and PF710C/PF720 digital photo frames will come fully loaded with Jay Chou's ninth and most recent album, "Capricorn" and two music videos.

Last Christmas, Transcend and Jay Chao partnered to offer his "On the Run" digital music album on select Transcend digital music players, and this marks the second collaboration. The key idea behind this partnership between Transcend and Jay Chou is to bring music and hardware together, as excellent music needs excellent hardware in order to sound good. Jay Chou specifically chose Transcend as a platform for his digital music album because of the well-known superior quality of Transcend's digital music products. This successful collaboration shows once again Transcend's everlasting devotion to its customers, which has helped secure its place as a trusted leader in the consumer electronics industry.

An internationally acclaimed Asian superstar, Jay Chou is currently considered the most popular musician / singer / producer / actor / director in Taiwan. Since the launch of his successful music career in 2000, Chou has won more than 200 singer, singer-songwriter, and producer awards all across Asia. His nickname, "Chairman Chou" is used by both the press and fans to underscore his domineering personality and pivotal impact on the Asian music industry. Although it is difficult to accurately estimate the total size and global spread of Chou`s fanbase and influence, the Chinese-speaking population of Taiwan, Hong Kong, and China make up the majority of his fans.